Sales teams rarely lose deals because the leads are bad, they lose them because the best leads never get worked first. Intelligent Lead Rating reads the data already in your Salesforce and tells reps exactly who to call, and in what order.

The Problem

• Reps guess which leads to prioritise, so high-intent leads sit in the queue and go cold.

• Manual scoring rules are slow to build and go stale the moment your pipeline shifts.

• The reasoning behind a lead's priority is invisible, so reps don't trust the list.

  
  

How it works

• Reads the signals already in your Salesforce data — firmographics, lead source, engagement, and activity — with no manual scoring rules to maintain.

• Returns a clear rating directly on the lead record.

• Shows the reasoning behind every score, so reps know why a lead ranks where it does.

• Re-scores as your data changes, keeping the priority list current.

  
  

Key Benefits

1. Work the right leads first: Your list arrives pre-sorted by likelihood to convert, every morning.

   
   

2. Nothing to maintain: The AI handles scoring, so there are no rules to configure or keep updating.

   
   

3. Transparent scores: The reasoning sits next to each rating, so reps trust and act on it.

   
   

4. Faster response to hot leads: High-intent leads surface immediately instead of going cold.

   
   

5. A more consistent pipeline: Prioritisation no longer depends on individual rep guesswork.